About us

Miel playing tennis in an Advantage tennis T-shirt

What is Advantage

Advantage is a tennis clothing brand, started in 2019 by Miel Pannecoucke. 

Why we started

I always wanted to create something different and that's why I started Advantage, to create what's in my mind and sharing my love for clothing and tennis.  I choose quality above quantity. I never make anything, that I wouldn’t wear myself (except for the women's collection I guess).

Our goals

Our goal is to make people realise that a positive mindset can lead to better tennis matches, better performance and even a better lifestyle! I really want to inspire people to have a positive mindset in life.